Design: Elena Zaitseva
3-d design: Pavel Gubin
Project Type: Student Project
Course: Visual Communications
Tutor: Leonid Slavin
Location: Moscow, Russia
Packaging Contents: Selective Home Perfumery
Packaging Substrate / Materials: Glass, paper boxes, wool, wood, wax
Printing Process: Digital printing
Fire and herbs are inevitable participants in sacred rituals. When combined, they are able to recover strength, protect, heal, or inspire.
In the Carpathians (Ukraine), mountain plants were used to tame the spirits of the house. Herbs, such as wormwood and madder, twigs of alder and pine cones, were gathered in the fresh of the day and then were weaved into wreaths or thrown into fire.
SCNT is a first Ukrainian line of selective home fragrances which includes candles, aroma diffusers, sachets and accessories. Its aromas are created based on recipes of the Carpathian molfars, legendary guardians of the Carpathians who knew the secrets of nature and universe.
SCNT logo is designed as a traditional home talisman: rings of dried herbs that were used to decorate the entrance to the house. The package of candles and other accessories refer to the milky fog surrounding pine-covered tops of mountains at first light. Fresh mist still hides the familiar world but is about to clear in order to indicate the way home bathed in gentle dawn rays.
The image on SCNT products package creates the illusion of volume: through the milky fog rectangle, materialized in front of the buyer, the ancient plants silhouettes appear. Golden fire circle is a symbol of protection and purification, another detail that unites all the elements of the visual concept of the brand.