Agency: IGNITE Beverage Branding
Designer: Makena Hammond
Creative Director: Dave Bourne
Location: United States
Project Type: Concept
Packaging Contents: Vodka
Packaging Substrate / Materials: Glass
Printing Process: Organic spray coated bottle with screen printed logo and text
The owners of Seafree Vodka engaged IGNITE with the challenge of designing a custom glass bottle of vodka that would raise awareness of the ever increasing plastic that is entering the ocean. For every 1.5oz shot of vodka, the owners of Seafree Vodka would remove the equivalent of 1 plastic bottle from the ocean. The Seafree bottle itself is 100% recyclable.
Instead of using blue glass, which is very expensive and not readily available, the bottle was sprayed with an organic semi-transparent blue paint to represent the oceans. The bottle also features a 360° embossed whale, a uniquely designed barcode, and a beautiful Vinoseal glass closure to complete the look.