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29/11/2019

Seasoned Fine Eatery


Design: Pencil-designs
Location: Egypt
Project Type: Produced
Client: Seasoned
Product Launch Location: Egypt
Packaging Contents: Food
Packaging Substrate / Materials: Paper

Seasoned founding team had a very strong point of view from the very onset of the project; Seasoned will strive to provide food people crave with an ultimate sense of passion, skill, and finesse or not at all. Food will be prepared with all-fresh premium ingredients balancing both tastiness and nutrition.



What's Unique?
The client wanted a branding concept that captured the essence of the new eatery and that be extended into a branding system spanning the full spectrum of the diner’s touchpoints including packaging, paper wraps, table mats as well as a mobile app and digital applications.

The name “Seasoned” applied in a culinary context immediately evoked thought of seasoning and spices. The team started exploring this “big idea” and the goal was defined to be: design a spice-related emblem that will also reflect professionalism and mastery with an up-class fine feel.