Design: Cali Mack
Project Type: Student Project
Location: London, UK
Packaging Contents: Natural Hair Products
Packaging Substrate / Materials: Cardboard box and plastic containers
Printing Process: Printing onto labels and directly onto cardboard box
The product is a range of plant based hair products with 100% natural ingredients. They wanted to communicate the purity and simplicity of the ingredients whilst also retaining a premium, boutique feel.
I created a typeface that was inspired by old landscape garden pictures. It's an upper case serif with leaf-like flourishes to demonstrate that the product is both trustworthy but also something a bit different, something more natural. I paired this with a modern sans typeface that had some weighting in it to retain a premium, high fashion quality.
The only imagery is that of very simple plants on a white background. The chosen plants reflect the hair condition that they remedy (e.g. cactus for split ends, a tangled fern for detangling conditioner). They have been rendered in circle shapes to create a sense of looking in through a porthole at a 'Secret Garden' inside the packaging. Keeping the rest of the packaging bright white is intended to draw the eye to the porthole and demonstrate the purity of the product.
The Secret Gardens concept is woven through everything, including the smallest flourishes on the type.