Design: Jin Fujiwara
Project Type: Produced
Product Launch Location: Global
Packaging Contents: Hair products
Packaging Substrate / Materials: Plastic, paper
Packaging for hair products from Seek Hair salon in Japan. The clients wanted to target the products to a younger target audience who cares about not just their looks but also the quality of the products. Our approach was quite simple, using the bold typeface and color to have a dynamic appearance, combined with the icons that represent the product usage.
The combination of icons that become playful character on the pack to make everything alive and approachable!