SEFF Soap

Design: Nuriddin
Project Type: Produced, Commercial Work
Location: Tashkent, Uzbekistan
Packaging Contents: Soap bar
Packaging Substrate / Materials: Paper

SEFF is a new product for CIS countries and not popular in culture of consumption. Company Nazeef is a producer of soap and tries to increase sales for these products on new markets. They asked me to help to create a “visible” brand for new product. I created a unique brand name, visual design for packaging and tried to allocate product among others. I used simple visual elements and fresh illustrations to improve a perception of new product.