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Shiroi Gacho is an innovative brand of housekeeping detergents. The unique Japanese formula introduces microgranules that provide the best possible cleaning.
We developed a logo and packing design, both minimal, to highlight the innovate microgranules, and rich in color, with a definite Japanese accent to it.
The name Shiroi Gacho is Japanese for «white goose» – a symbol of tidiness and clarity. The logo shows a contemporary "goose", in a style where Japanese tradition meets modern urban culture.
The package design was kept simple, but not blank. As all Japanese things, it attracts attention, so that in a modern, clean home one would rather show such a detergent, than hide it.