Design: Gustavo Polanco
Project Type: Produced
Product Launch Location: United States
Packaging Contents: Organic smoothies
Packaging Substrate / Materials: Aluminum
Printing Process: Foil stamping
This project consists of the realization of 6 packages for a customer dedicated to the processing of fruit pulp, is a client that exports to the United States and Europe, cares more about the product and its quality and does not strive to make it's brand image Look nice to the public.
The challenge with this project is to take a client that has zero visual identity, a client that only cares about the product that people will consume but does not care about attracting attention through a brand, through a good packaging elaborated, by means of a good image.
LA PLMA, every year holds a fair in Chicago: US Distributor Brand Fair UU. In which, Fruticol was the protagonist for not only its high-quality product but also for the modern image of its packaging before its competitors.
That is the sign that by doing a job with love, you can break up with stereotypes even from the same client.