Project Type: Produced
Client: Can Calet
Product Launch Location: Global
Packaging Contents: Spanish tapas
Packaging Substrate / Materials: Plastic
Printing Process: Digital printing
The first step was to think of a name that conveyed their origin. The products are typically Iberian (chorizo and fuet) and our client asked us to use some globally recognized Spanish identifier, and to add another element to the name that alluded to the moment of consuming an impulse purchase product in the form of a casual appetizing snack. In short, pork nibbles with Designation of Origin, and that everyone gets the picture.
So we created the name of the range: Snacky Tapas. And from there we developed the product descriptors: “sticks” and “bites”. Equally appealing as understandable to any market. Now, let’s look at the design.
The attitude of the drawn pigs is the essence of the values of the product. The style of those drawings is also carefree and primitive (like the impulse we want to spark in the consumer). The use of typography, colours and finishes pursues those same qualities, and the use of adding the product descriptor in a brightly-coloured metallic sticker confers differentiation and readability (as well as boldness). And since the stickers are snout-shaped and the packaging window is a smile… well, you get it, right? As we said: happy pigs.
The packaging design and the naming of Snacky Tapas were designed meticulously to contend with competitors that are much better positioned on the market.
The use of typography, colours and finishes pursues those same qualities, and the use of adding the product descriptor in a brightly-coloured metallic sticker confers differentiation and readability (as well as boldness).