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09/04/2019

Soul Bowl


Design: Aakriti Nahata
Project Type: Student Project
School: ISDI Parsons
Course: Visual Communication and Graphic Design
Tutor: Utkarsha M
Location: Mumbai, India
Packaging Contents: Frozen smoothie bowl
Packaging Substrate / Materials: Coconut shells, paper, Bio plastic
Printing Process: Digital printing

In packaging lies an incredible potential for innovation. Using natural resources to the fullest and at the same time caring for the environment, this packaging is made out of coconut shells and gives a rustic organic vibe to the brand.

The bowls are sealed with bioplastic while adding watercolour based illustrations on top creates a whole new customer experience by responding to value diversification and rapid changes and packaging disposal, and emphasizing on the cradle ­to ­grave concept.

Coconut shells are reusable and fully natural, biodegradable, durable and strong. In a country like India it is extremely easy to source coconut shells for free from temples and restaurants.

These bowls can be used for packaging smoothie bowls, salads, soups etc. They have high heat endurance and can be used to heat food in the microwave and ovens or as bowls to freeze food.