Soul Goods

Design: Javier Muñoz
Location: Peru
Project Type: Identity produced and packaging concept
Client: Soul Goods Peru
Packaging Contents: Nuts
Packaging Substrate / Materials: Recycled paper
Printing Process: Digital Printing

Soul goods is a startup that commercializes natural and organic products focused on a healthy lifestyle mindset. Here is their first line of products: varieties of nuts (and more to come soon!).

I developed the brand identity and the packaging prototype all centered on two concepts: nature and easygoing. The result was a simple and direct logo and also a packaging line that lives in those concepts.