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17/11/2020

Spektr Coffee Roasting

Design: mål
Location: Russia
Project Type: Produced
Client: Spektr Coffee Roasting
Product Launch Location: Global
Packaging Contents: Coffee
Packaging Substrate / Materials: Paper

Drip Bag Coffee is a new way of brewing pour over coffee in a cup using a special filter. Natural freshly ground coffee is brewed in the same way like Chemex and V60 hand drip, but this time the process is much easier, cleaner and more convenient. Being at work, at home or in the countryside, you could brew a perfect cup of drip coffee in seconds without a coffee maker, All you need is a cup and hot water. There are 5 or 10 custom packaging drip bags in a box.

Drip Bag Coffee is a relatively new product in Russia. SPEKTR Company is the first company that has begun selling it on the home market in Perm. Task was to develop a package design of a new product line that could provide local customers with valuable information about still unknown Drip Bag Coffee, and describe its main features — it takes only a minute to brew a perfect drip coffee in a cup, it’s an easy, clean and convenient way. There are six kinds of coffee in the product line.

The large font size and a simple picture resembling an icon are the main elements of box front. The icons help to understand the brewing process more easily and faster. A system of icons on the back is used to explain the brewing process. Different types of coffee are marked by different background colours.