Spellbound

Agency: CF Napa Brand Design
Creative Principal: David Schuemann
Design Director: Kevin Reeves
Art Director, designer: Antonio Rivera
Location: United States
Project Type: Produced
Client: Folio Fine Wine Partners
Product Launch Location: United States
Packaging Contents: Wine
Packaging Substrate / Materials: Glass Bottle, Paper

Folio Fine Wine Partners came to CF Napa to redesign their Spellbound Wines’ brand logo and packaging. The wines, despite being excellent quality, had packaging that had limited their growth and appeared more novelty in nature. Our solution was an ornate spellbinding design that was inspired by the lunar calendar.

What's Unique?
The design incorporates the various cycles of the moon in a circular motif foil-stamped in silver for the red wines and gold for the white wines. The resulting design speaks to the wines’ that are nurtured by the sun and balanced by the moon.