Renders: Render Studio
Project Type: Concept
Location: Glasgow, United Kingdom
Packaging Contents: Fruit and Nut Snack Mixes
Packaging Substrate / Materials: Card Sleeve, Paper Based Pouches
Fruit and nut snacks often live in a healthy, wholesome design space with plenty of earthiness but no real edge. By taking the impulse ‘grab and go’ occasions literally, Stash looks to add some attitude to these safe and serious shelves.
By finding himself in different sticky situations Bazington, Stash’s law-breaking bear, brought to life our proposition: snacks so good, they’re criminal.
Bright colours and bold text dominate the shelf, while playful secondary assets carry on the criminal theme.
Bringing personality, colour and fun to a category that pushes healthy wholesome design cues.