Stay Covid Free
Project Type: Produced
Photography: D. Poupalos Studio
Product Launch Location: Global
Packaging Contents: Protective masks and pins
Our client is a Greek-based company that wished to stress the high quality of its products. We designed a package for their face protective masks that embodies the comparative advantage of this product: its multifold, special fabric and added health filters.
In addition, we realized this package out of a paper that closely resembles the soft feel and touch of the product itself and unfolds in the very way that a mask does. In this sense, packaging becomes a functional extension of its content, it amplifies and codifies the product’s benefits and advantages while it also magnifies a social imperative instead of a brand name: “Stay Covid Free”.
In order to further underline the social connotations of such design process we created a series of pins that carry and transmit the same important message.