Sumiyoshi Fish sauce

Design: Olga Prokhorova
Location: Russia
Project Type: Student Project
School: British School Of Art & Design
Course: Visual Communications
Tutor: Leonid Slavin
Packaging Contents: Fish sauce
Packaging Substrate / Materials: Plastic bottle
Printing Process: Flexography

This is a package for fish sauce. Fish sauce is often used in Vietnamese and Japanese cuisine. There is a pattern on the label like fish squama. Each SKU has its own color. Pink for squid, blue for sardine and red for anchovy. The brand name is a circle that looks like a fish’s eye. The brand name “Sumiyoshi” is taken from Japanese mythology. Sumyoshi is a god, patron of sailors and fishermen.