Svyatoy Istochnik - travels around Russia
Project Type: Produced, Commercial Work
Client: IDS Borjomi Russia
Location: Moscow, Russia
Packaging Contents: Drinking water
Packaging Substrate / Materials: Plastic bottle with sleeve label
Printing Process: Flexography
Branding agency UPRISE has developed a design concept of the label of the limited series «Svyatoy Istochnik»
The leader of the Russian market of bottled water produced limited series of «Svyatoy Istochnik» – «Cities of Russia» for those, who visit Russia this summer. There are only 6 designs of labels in the collection, each of which depicts one of the cities: Moscow, St. Petersburg, Sochi, Yekaterinburg, Khabarovsk and Novosibirsk.
This year has a lot of scale world events, including sports, so a large flow of tourists is expected in the cities of Russia. The new line will help you get acquainted with the country and become a wonderful souvenir not only for foreign travelers, but also for Russians, who actively travel inside the country this summer.
There are a package design and author's illustrations of the sights of each city of these series, which were developed by the UPRISE agency designers.