Sweet Bloom Coffee
Agency: The Made Shop
Creative Direction: Marke Johnson
Art Direction: Adam Blake
Design: Marke Johnson, Adam Blake, Kyle Huninghake
Bag Artwork: Laurel Sprenger, Kyle Huninghake, Paul Michel (Mountains vs Plains), Marke Johnson, Adam Blake
Photography: Amber Chiarelli, Kyle Huninghake, Sapor Coffee
Location: United States
Project Type: Produced
Client: Sweet Bloom Coffee Roasters
Product Launch Location: United States
Packaging Contents: Coffee
Packaging Substrate / Materials: Compostable
After ten years in the specialty coffee industry, Sweet Bloom owner Andy Sprenger asked us to help give his exceptional coffee a complete facelift and redesign. We jumped at the chance.
To begin our redesign, we commissioned Andy's wife, Laurel Sprenger to etch a wild coffee bloom and then transformed that single bloom into a dense, seamless pattern enveloping the new bag creating a focal point for the new branding.
A year later he asked us to design seven more bags. We kept the strict black and white palette, and explored a series patterns across scales: from the microscopic to the cosmic. The goal is that the bags will continue to be a canvas to feature new, meaningful pattern artwork that will grow and evolve with the brand.
Sweet Bloom has always produced amazing coffee. It's been a true joy to give it an equally amazing presence on the shelf.
Sweet Bloom strives to be highly sustainable so all bags are made from a compostable material. The goal is that the bags will continue to be a canvas to feature new, meaningful pattern artwork that will grow and evolve with the brand.