Tae& Cookies Eagle Nest Confections
Project Type: Produced
Product Launch Location: United States
Packaging Contents: Cookies
Packaging Substrate / Materials: Paper
The design wants to celebrate the wonderful location of this brand, Eagle Nest, that bakes confections that simply make you want to fly. The principles of the brand, hand-baked, small batch & exquisite attention to details, guided the entire creative direction. It was all about defining & capturing the feeling that customers get when they are enjoying these small, sweet creations. The egg whisk and the air balloon served as inspiration in order to convey that elevating emotion, one of life’s simple pleasures.
The egg whisk and the air balloon served as inspiration in order to convey that elevating emotion, one of life’s simple pleasures.