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20/05/2020

Tanoush GRM Rice ​Organic Rice


Design: DesignerPeople
Location: India
Project Type: Produced
Client: Tanoush
Product Launch Location: India
Packaging Contents: Rice
Packaging Substrate / Materials: Plastic

"Each grain carves a story" – with the perfect union of taste and fragrance, GRM rice is the first choice of many consumers across the globe. GRM has been delivering this priceless experience of exporting rice across the world since 1978.

As Vision of expanding and diversifying, the GRM product portfolio caters to mixed consumer preferences. Company Launch’s its own brand "Tanoush".

Their passion for quality, coupled with innovation along with their technical expertise makes them distinct from other players.


Our challenges was to develop packaging and logo design, which will compete for the national and international market. Brand strategy for Establishment of "Tanoush". Creation of distinct value proposition for "Tanoush" sustaining value of GRM brand.

So, we developed a brand strategy for Tanoush Organic and Emperor basmati rice. Tanoush Organic packaging design is done depicting beautiful process from harvesting to market through natural and subtle colours.

Tanoush Emperor packaging design is inspiration taken from mythological Indian stories, where premium rice grains were carried on horses for the king while Black colour was used to depict the bold and elite nature of the product. Researching on competitive advantage and product value proposition logo designing and brand identity is done.