Tapia olive oil
Design: Markela Bgiala
Photography: Yaknel Elorza
Project Type: Produced
Product Launch Location: Germany
Packaging Contents: Olive oil
Packaging Substrate / Materials: Glass bottle
Printing Process: Screen printing
Aris asked me to create an identity and a bottle design for his start-up company that imports organic olive oil from Greece, Messinia. The actual ground that is coming from is Tapia village.
The brief was to create a logo that can be used in the future for other products and have a masculine and serious style with explicit detail. The idea of the bottle design was to have a look that refers to the natural surroundings of the place it's coming from but I wanted to break any stereotypes around olive oil and Greece.
I used one of the pictures that Aris send me to create the basic texture and petrol color as a combination of bluish-green keeping the olive tree and the sea as a reference.
The bottle was printed by the company KOUVELAS SA in Athens.
The approach to the design that is breaking the traditional visual design of Greek olive oil.