Taresso Decaf

Design: Luminous Design Group
Project Type: Produced
Client: Taresso Artisan Coffee Roasters
Location: Athens, Greece
Packaging Contents: Coffee beans
Packaging Substrate / Materials: Foil

The method of decaffeinate, the process of extracting caffeine from coffee using purified water without added solvents, was the main inspiration for the Taresso decaf packaging design. Specifically, the extraction of caffeine is gradually achieved, monitoring the duration, the temperature and water pressure through the water tanks. Visualizing this process, the graphic element is based on the repetition the caffeine undergoes when it is gradually removed from the fruit stones, whilst the color palette underlines the water as a basic pillar of the procedure.