Tequila Uno Por Favor
Creative Agency: Mayorque Studio
Graphic Designer: Diego Gutiérrez
Project Type: Produced, Commercial Work
Location: México, Ciudad de México
Packaging Contents: Alcohol
Packaging Substrate / Materials: Glass bottle
Printing Process: Screen printing, Foil stamping
Uno Por Favor is a tequila made in Guadalajara, Jalisco and sold in Texas. Its name refers to when an American comes to our country and orders a shot of tequila in a bar. We take a classic style of design giving an important weight to the number one and creating elements that coexist around it without dulling it. For the development of the brand and its applications we play with typography and ornamental elements to give each material personality and character.
Since it is a very soft tequila due to an oxygenation process to which it is subjected, we look for the design to reflect that characteristic softness, for this we use black and white as institutional colors and design a pattern that works to texturize the proposal.
The shape of the bottle is inspired by "el caballito", a traditional glass that is used to drink tequila. Likewise, the name proposed for the product reflects a Mexican concept that seeks to "click" with the user.