Tet _ A circle tradition of Vietnamese culture
Creative Agency: Comma Media
Project Type: Concept
Location: Ho Chi Minh, Vietnam
Packaging Contents: Tea, Coffee
Packaging Substrate / Materials: Paper
Printing Process: Foil stamping
“Tet _ A circle tradition of Vietnamese culture” is named for our Tet 2018 project. It’s more like an immutable commitment in Vietnamese culture, no matter how busy we are, we should stay and spend time with our family and friends during Tet, it is like circle of Vietnamese culture to welcome the new year every year. The most interesting thing about this project to us is telling you very short stories about our Tet culture by different little artworks around the circle.
Those captures a lot of images during Tet Holiday in Vietnam from a crowded city, busy bus and train stations where people are trying to go home before Lunar New Year Eve, un-sleep markets filled of stuffs for Tet, colorful decoration with flowers on the streets, farmers are ready for a new year after the last harvest of the year, everyone in the family will make Banh Trung, a traditional ricecake for Tet, people send the best wishes together for the best year ahead, the red envelops present for luck everywhere, children are having fun with different activities, this simple things make Tet very special to Vietnamese people.