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24/03/2020

Teto Diapers


Design: Red Black Design
Creative director: Ildar Shale
Location: Russia
Project Type: Produced
Client: Jilin Helun Sanitary Products
Product Launch Location: Russia
Packaging Contents: Diapers
Packaging Substrate / Materials: Polyethylene

A large Chinese manufacturer JILIN HELUN SANITARY PRODUCTS CO.LTD has specially released for the Russian market a new series of high-tech diapers. We were tasked with developing a brand and packaging for all product lines. The main focus for working on the branding was futurism.

JILIN HELUN SANITARY PRODUCTS uses high-tech eco-materials in its production. This is the main advantage over competitors. Technological and safety important for the product category have become the three constants of the brand’s DNA. Naming Teto encrypted the phrase TEchnology TOmorrow. This phrase is a metaphor for the scientific approach to production. The key elements of the design concept are soft typography and a bright purple color. To enhance memorability and simplify the interaction of the brand with the consumer, we have developed a mascot. This is a fun flying Teto bio-robot. The mascot will become a key element of advertising communication.

What's Unique?
The uniqueness of our brand in the name. It is composed of the phrase technology tomorrow. Inside the logo design is the face of the Teto brand mascot.