Thatcher's Organic - Redesign

Agency: CF Napa Brand Design
Creative Principal: David Schuemann
Art Director: Antonio Rivera
Designer: Antonio Rivera
Illustrator: Antonio Rivera
Location: United States
Project Type: Produced
Client: Thatcher's Organic

Product Launch Location: United States
Packaging Contents: Liqueur, Vodka
Packaging Substrate / Materials: Glass Bottle, Paper, Aluminum

Thatcher’s Organic came to CF Napa to refresh their line of organic flavored liqueurs and vodka. The goal was to restage the brand to be more premium without losing its approachableness. The new design would need to reinforce the brand’s farm-to-table sensibility and organic quality.

CF Napa’s custom bottle design for the brand was inspired by the beautiful, yet utilitarian French lemonade bottles that evoke a farmer’s market sensibility. The bottle’s neck was designed to capture the shape of vintage citrus juicers. For the liqueur labels, CF Napa drew custom illustrations representing each of the refreshing flavors. The vodka label was distilled down to a very clean, information-driven design in order to emphasize the purity of the vodka.