The Carbonation

Design: .Oddity Studio
Creative Director: Alice Mourou
Art directors: Alice Mourou, Gus Cheung, Rosalie Chan
Designers: Alan Wa Lun
Motion: Nikita Shchukin, Casper Cheung
Account management: Kirill Runkov
Client: The Carbonation
Location: Hong Kong
Project Type: Produced
Packaging Contents: Fizzy cocktail mixers

Bubbles language
Carbonation is an independent brand of fizzy cocktail mixers from Hong Kong. We have developed it’s full brand identity with a strong focus on packaging: labels, boxes, sleeves and bottles.

Visual language of the identity is based on basic bubble shape that forms a whimsical secret alphabet to convey the brand’s message of concealed local aesthetic and exclusivity. It is playful and eye-catchy, yet mature and smart. Even the logo easily becomes part of artistic interplay as it follows round shape.

Bubble shape is also used for crafty die cuts that form another graphical layer to complement the visual system. It serves as a centrepiece element for applications as bottle opener, business cards, coasters.

Within brand guideline we have created a bespoke alphabet set made of bubble with 7 different styles that can be mix and match on different mediums.