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19/03/2020

The Glomad Hotel


Agency: M — N Associates
Creative Director: Duy — N
Project Manager: M — Lan
Illustrators: Duy — N, Duc Ngo
Designer: M — Lan
Animator: Anh Nguyen
Producers: Long Do, Quan Nguyen, Cau be Tho
Photographers: Monkey Minh, Ha Tien Anh
Stylist: Thuy Duong
Uniform: Phi Pham
Location: Vietnam
Project Type: Produced
Client: The Glomad Hotel
Product Launch Location: Vietnam
Packaging Contents: Oil, Cream
Packaging Substrate / Materials: Plastic Bottle, Paper, Cardboard, Wood, Fabric, Metal
Printing Process: Flexography, Digital Printing, Screen Printing, Foil Stamping, Metal Embossing, Metal Painting

The Glomad Đà Nẵng is defined as a representing new concept for boutique hotel concept aiming to served quality wanderlust with exploring and cool services. The place creates a true home for nomads as well as reflecting Vietnam cultures among activities.

“Glomad” is a new word to represent a growing group of people who live a global nomadic lifestyle. Glomads are never at “home”, in the traditional sense of the word, but somehow always feel at home, which they define as any place they are or want to be. Therefore, the logo symbol G is inspired from the first viewport when traveling, the airplane window, combined with non-overlapping lines like airline routes. The logo symbol represents for the nonstop traveling routine of the glomad. The surrounding open lines means even though they come back to the same place, they will create a new experience every time.