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25/11/2019

The Gründ Co


Agency: Lassnig Studio
Copywriter: Paco Córcoles
Graphic Designer: Martirio González
Location: Spain
Project Type: Concept
Packaging Contents: Ecological sprouted seed
Packaging Substrate / Materials: Pouch

Design of a range of ecological sprouted seed packs.

One of the important premises was to transmit an image of sincerity and transparency, in addition, to understand what is the product concretely inside this pack. That´s the reason why we set a clear and straight typography, putting as the main image, a plate with one half representing the crude product (seeds), and the other half, which represents the seeds sprouted already, and ready to eat.

Moreover, the chosen colors for each pack, are the more representatives for every product, trying to make them distinguishable on the store shelf; always emphasizing the product is 100% ecological.