The Magic - Dry Rub

Design: Jhonnatha Felipe
Location: Brazil
Project Type: Produced
Client: The Magic
Product Launch Location: Brazil
Packaging Contents: Dry Rub
Packaging Substrate / Materials: Plastic pot
Printing Process: Offset

The Magic is a Dry Rub brand that was born from Grill Land, one of the main brands of wood cooking items, and its main concept is to be something magical, the main references that were passed on were Mickey in "Fantasia" (1940) and Disney in general.

The Symbol was made thinking of being something simple, modern and full of personality, the star besides representing something magical also represents the small grains of Dry Rub that will transform your barbecue.

This version does not represent the version chosen by the customer.

What's Unique?
The color purple has never been explored before, and this ends up differentiating it from other competitors.