The Magnificent Voyage
Creative Director: Gerard Whelan
Project Type: Produced, Commercial Work
Client: Label Tech
Location: Dublin, Ireland
Packaging Contents: Whiskey
Packaging Substrate / Materials: Glass bottle, Label
Printing Process: Digital, foil and screen printing
To celebrate it's 25 Year Anniversary Label Tech commissioned a special commemoration bottle of Whiskey to give to customers and staff. We were tasked with designing and art directing the project. We developed a solution around the concept of a 25 year voyage. Back of pack we told the Label Tech story using illustrative symbols to represent different milestones.
We used a range of different effects plus such as foil, screen printed varnish and a distinctive shape (die cut).