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07/11/2019

The Shack


Design: Anu Manohar
Location: India
Project Type: Student Project
School: Srishti Institute of Art, Design and Technology
Packaging Contents: Fast Food
Packaging Substrate / Materials: Paper, Cardboard
Printing Process: Digital Printing

The branding for 'The Shack' is based on the vibrant and colourful atmosphere of Brigade road, Bangalore. Brigade Road is one of the biggest commercial centres and busiest shopping areas of Bangalore. The bold palette uses bright and high contrast colours to create a unique, playful and energetic aesthetic. Pop art style characters are used throughout the branding and packaging to add personality and humour. Each piece of packaging is connected with a coded visual system of icons. The packaging has a fun and dynamic style that looks as sweet and enjoyable as the scrumptious food itself.