The Very First Drop

Designer: TheFont Visual Design
Project Type: Produced, Commercial Work
Client: D'Olia
Location: Italy
Packaging Contents: Oil
Packaging Substrate / Materials: Glass bottle, Cardboard, Aluminium
Printing Process: Serigraphy, Foil stamping

Dolia is a company in Dolianova (a town north of Cagliari in Sardinia), that produces high-quality oil with markedly traditional traits.

TheFont started from the idea that an oil’s quality is recognised from the very first drop.

The idea of the logo is a consequence of this assumption and endeavors to express the concept of selectivity and uniqueness. This led to the conscious decision of using a “drop” as the main graphic element throughout the entire project.

I wanted to characterise the packaging through an elegant, prestigious visual identity achieved by the judicious application of colour solely to the type of oil, thus making it stand out.