Design: Bizongo Design Square
Project Type: Produced
Client: Tiny Step
Product Launch Location: India
Packaging Contents: Baby-safe Home Care Range
Packaging Substrate / Materials: Clear Label, plastic
Printing Process: Offset Printing (6 colours)
"TinyStep is Bangalore-based app and parenting network founded by Suhail Abidi in 2015. The app provides parenting service, which provides information, advice and a network of parents. The network consists of people in the pregnancy, baby and toddler stages of the parenthood. TinyStep is now venturing into the FMCG industry.
Our work with Tinystep encompasses a complete end-to-end packaging solution for their line of natural baby-friendly FMCG products. Right from the brand strategy, brand identity to the packaging design of their products, we provided them with a cohesive packaging solution. A sense of simplicity that the brand positioning brings in, is reflected in the packaging design as well. The packaging design extends the brand element of a leaf seamlessly into a design that tries to capture the ‘all-natural’ and ‘baby-friendly’ quality of Tinystep products. With concise and clear communication, Tiny step brings in simplicity into the complicated lives of parents."
A modular architecture that can be extended and defines the language for a range of products