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13/05/2019

Trailhead Vineyard


Design: Hayley Lee
Project Type: Student Project
School: Academy of Art University
Course: Packaging Design 3
Tutor: Christine George
Location: San Francisco, USA
Packaging Contents: Wine labels, a gift box, and promotional products
Packaging Substrate / Materials: Wine Paper and Wood box
Printing Process: Gold Foil Stamping and Embossing

Create a new line of wine, and rebrand it for wine beginners. Trailhead Vineyard is a wine company based in Sonoma County. The vineyard is located next to a trailhead in the coastal range.

The new line and logo for Trailhead Vineyard were created to show a modern and vintage feeling to appeal to new target consumers who are young professionals new to wine. The new label represents the shape of a trail. The three colors of the label reflect the differences of sunlight based on a timeline (morning, afternoon and night). For the company logo, three triangular shapes were combined to make one shape which shows that their characteristic is modern, approachable and well-crafted.


What's Unique?
3 different watercolors based on the difference of sunlight, embossing effects on Labels