Treets Traditions Pure Serenity
Creative Agency: Joost Identities
Project Type: Produced, Commercial Work
Client: Nature's Choice
Packaging Contents: Body Care
Packaging Substrate / Materials: Carton, recycled plastic, aluminium
Printing Process: Screen printing, offset printing
Tried & trusted Recipes for today's beauty needs: Treets Traditions Pure Serenity is based on Japanese hot spring bathing tradition 'Onsen'. Ingredients: Japanese Cherry blossom which is known for its natural anti-oxidant levels and Yuzu; the perfect skin rejuvenator which contains a lot of vitamin C for reducing skin irritation. Enjoy this tradition!
About Treets' vision: this history goes back for thousands of years. Our ancestors didn’t have pills or daycream to heal or protect themselves against the circumstances. People prepared blends of extracts coming from plants, herbs, flowers and oils. experimenting and discover. This knowledge and their traditions were passed on from one generation to the next.
It’s Treets mission to enrich these ancient old traditions with the knowledge we have today. We ensure that these traditions become accessible for everyone. We want people to rediscover these traditions, so they will not be forgotten.
Using the combination of a frosted coating and a spot UV varnish creates a richness and indulgence that reflects the body care experience and luxuriance.