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11/02/2019

True Love


Design: Dochery
Creative Director: Alina Rukosueva
Designers: Maria Khalizova, Roman Emelianov, Anna Lisenko
Project Type: Produced, Commercial Work
Client: Green Cuisine Co., Ltd
Location: Saint-Petersburg, Russia
Packaging Contents: Pet Food
Packaging Substrate / Materials: Plastic
Printing Process: Flexography

What is True love? True love is a feeling, we have to our pets and for sure this is the feeling they have to us.

But True love is also a treat for the small and tiny dog breeds, that is also perfect for training. It is notable for the perfect natural components and exotic tastes.

The package of True love has to transfer the following messages to the consumer: small and tiny dog breeds need our love, care and reward. True love helps to demonstrate our true feelings to our pet.

Thanks to the high quality and unusual tastes, pets will love True love treats so that it would make it a wonderful instrument of encouragement during training.


Love for your dog is a sincere child’s feeling. Gratuitous, unexplainable, unable to be analyzed or explained rationally. It does not matter how old we are, when we spend time with our pets we feel like children and feel true love.

Also we are glad as children when we see the success of our pets, watching how swiftly they follow our commands. Small and tiny dogs need special skill for training. To learn something new swiftly they need a treat.

At the moment there are 16 tastes with 16 different dogs. The product range is being expanded.


What's Unique?
On the package of True love except for the dog we used an image of a child (a small girl). However, it is shown only as a silhouette, as it is a metaphor of the relations between a human and an animal who love each other sincerely living in different worlds. Both front and back sides show he same story.