Trulash / Eyelashserum kkkk

Design: Lambrecht Design
Packaging Design: Theresa Lambrecht
Project Type: Produced, Commercial Work
Client: Tru Cosmetics
Location: Berlin, Germany
Packaging Contents: Beauty, Cosmetic
Packaging Substrate / Materials: Paper
Printing Process: Foil stamping, Offset printing

Refined and stylish packaging design for the premium beauty brand TRU COSMETICS.

How is the best way to present a high-quality Eyelash serum? LAMBRECHT DESIGN found the right arrangement: First of all create a wave element to symbolize the flow of natural eyelashes. This element, as well as the brand name and the product title is printed in a rose gold stamping foil. It's the touch of close elegance. The product title, as the the most central element on the packaging, is spotted in a screen printing technique. This makes the title embossed and generate a haptic effect. LAMBRECHT DESIGN confined in Fedrigoni's symbol card to carry all of those finishing details and to create a very special look of the whole product packaging. The packaging design was exclusively developed for TRU COSMETICS in February 2018.