Design: THE YEAH STUDIO
Project Type: Produced
Client: 20 Grams Coffee
Product Launch Location: Kuwait
Packaging Contents: Coffee
Packaging Substrate / Materials: Paper, Plastic & Cardboard
Printing Process: Digital Printing
20 GRAMOS DE CAFÉ opened its doors in 2017 with a concept to be different and stand out in all aspects from coffee to design. 20 GRAM COFFEE focused on Coffee from its origin until the moment it is delivered to customers. The design was inspired by the urban lifestyle and to have a cozy style and at the same time have the right style to penetrate the market.
We differentiate ourselves by our coffee. We care deeply as a specialty coffee bar about the quality of the coffee from the seed to the final product. We don't just offer a coffee, we offer a whole experience. It's about the cozy atmosphere and the positive vibes. We love people and meetings, so come and enjoy your time in your favorite place.
They did not commission a continuous but innovative branding system suited to the philosophy and values of the brand. We focus on giving importance to typography and we bet on the absence of color to enhance the urban style. Coffee cans, capsule boxes, paper cups, plastic cup, sweet box, gathering box, business card, paper bags & coffee bottles. It has been a great pleasure working with a product that we love.
We love good coffee!
The absence of color and the maximized typography builds a unique brand in the sector and very easy to recognize.