Art Director: Andy Martin
Marketer: Elena Shvarova
Project Type: Produced
Product Launch Location: Russia
Packaging Contents: Dietary supplements
Packaging Substrate / Materials: Paper, plastic jar
Printing Process: offset printing, foil stamping
ULTRA is the dietary supplements for support man's health by the Denker+Pharma. The goal was to develop a male, ascetic, serious package design and with minimal resources form professional image of the product in the premium segment. Product is designed for adult audience. The task also includes naming, logo design, package design and label design. Printing is made using two pantone colors, bronze, foil stamping.
For ULTRA dietary supplements was developed special package construction where an internal pocket for additional communication is provided. Opening his own ULTRA box the man firstly sees the phrase “Men’s health starts here”. It supports confidence in the right choice.