ŪNIMA — Active Soul Wear
Design: Chapter Branding Studio
Project Type: Produced, Commercial Work
Location: Monterrey, México
Packaging Contents: Athleisure clothing line
Packaging Substrate / Materials: Cardboard, Paper, Plastic
Printing Process: Digital printing, foil stamping, screen printing
“Constantly on the move” has become a way of life for the common city worker / fit maniacs.
ŪNIMA exists to merge these two worlds into garments fit for both lives. We decided to give ŪNIMA a personality of its own by creating a bold logotype with a sober palette to communicate determination and efficiency. We gave the SOUL an important part in the project. Meaning that the person is active not because they have to but because they need to.
An ACTIVE SOUL is one that cannot stop trying to be better inside and outside.
ŪNIMA has a very strong typographic language, which makes it very recognizable and offers an endless variety to replicate it in any kind of textile material without losing character of the brand. We combined this language with different kinds of paper and materials such as hard plastic so the garments could speak on its own.