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28/11/2019

VANS x STORY - Customized Sneakers Set


Design: Yeeqiing
Location: Malaysia
Project Type: Student Project
School: The One Academy
Course: Advertising and Graphic Design
Tutor: Deannie Cham
Packaging Contents: Footwear
Packaging Substrate / Materials: PVC, Paper, Mounting Board, Transparent Vinyl, Drawstring
Printing Process: Digital Printing

VANS x STORY is a DIY sneaker customization workshop. The sneakers and the transparent drawstring bag are provided to style with personal artwork.

What's Unique?
The design motif is inspired by elements that symbolize youth, peace, and freedom accompanied by checkerboard patterns to support the original Vans identity. The transparent drawstring bag and box cover is created to show off the design of the sneakers that will be inside. With the sneakers and drawstring bag paired together, they can be worn in a person's everyday life or to be a part of their sneakers collection.