VARKA craft beer
Project Type: Produced
Client: New Riga`s Brewery
Product Launch Location: Global
Packaging Contents: Beer
Packaging Substrate / Materials: Aluminum and paper
Printing Process: Print
New Riga's Brewery has been crafting the beer since 2010 and this year they're going to reinstall their lineup Varka.
"Our new lineup aims to attract people interested in discovering sapid beer of high quality and who want to pick up some understanding about modern processes of brewing and it's tendencies", – tells us Ivan Balandin, the production manager.
The most important beer's ingredient in the New Riga's view is "brewer's conscience". That's why the agency had as objective to express this thing through the design. We've made up a brewer character who has a lot of adventures and bottle labels will be telling his funny stories with colourful images. We'll see him travelling, falling in love and having a good time. We hope that our stories will reach the heart and soul of buyer who is supposed to be as active and open-minded as the character. The illustrations are so bright and vivid and even grotesque sometimes they bring the feeling of lightness and the summer mood.