Design: Giuseppe Russo
Project Type: Concept
Packaging Contents: Beer
Packaging Substrate / Materials: Glass Bottle
Printing Process: Digital printing
VAXIL is a Danish company that produces craft beer.
I developed the visual identity of VAXIL, I created the illustrated labels and the logo.
The client's goal was to create a strong identity with a clean, modern and colorful design. The company's beers have a strong taste. During the brief I thought to create labels that recall the decorations on the shields of the Vikings, a warrior civilization originating in Denmark. For the construction of the logotype, I thought of the letters of the runic alphabet. The X of VAXIL, represents, in a modern key, the axes that are crossed. The neck of the bottle has a particular label, representing ancient banners
Attract attention immediately thanks to the shield decorations, the logo is captivating