Designer: Bíborka Porcza
Project Type: Student Project
School: Corvin Artschool
Course: Graphic Design
Tutor: Judit Tóth, Réka Holló-Szabó
Location: Budapest, Hungary
Packaging Contents: Tampons
Packaging Substrate / Materials: Paper, cardboard
Printing Process: Digital printing
Venus is a product package for a fictive tampon brand. I have linked Venus brand with modern femininity. The logo’s shell symbol refer to the birth of the mitological Venus, the organic composition gives directness for the brand. My aim was to create a solution which merge modern feminity and practical solutions and answer for everyday problems.
The concept of Venus in contrast to conventional tampon packaging is exciting and new, because it is tiny with unique appearance more practical and easy to take. It was important for me to develop an inner part with 6 boxes, which ladies could take easily wherever they go, because it even fits in a purse.
It was a conscious planning of the package shaping the boxes and place tampons just right next to each other in a rounded form, keeping in mind differentiation from competitors. Because of the hexagonal shape of the package the top and the bottom of the box looks like a flower.
Regarding the package it could set and fold into different phases, this makes the package more playful. The usability and an easy-to-take form of the package made this common but necessary product more lovely.