Vignana Prosecco DOC

Agency: NEOM
Creative Director: Giacomo Stefanelli
Location: Italy
Project Type: Produced
Client: Carlsberg
Product Launch Location: Europe
Packaging Substrate / Materials: Glass

Vignana is a brand owned by Carlsberg Italia.

The creative study's new product launch Prosecco Trento DOC was directed to a completely new identity focused on a young target interested in good value for money products.

The work has been directed to communicate the passion behind the product but most of all the spirit, the mood of the prosecco world: night lights, bubbles, elegant fun, and classic style.