Villa Turqan Zeytinyağı Ambalaj
Agency: 3S ADWORKS
Ajans Başkanı: Serkan Yıldırım
Group Head: Selim Yıldırım
Sr. Art Director: Levent İşlek
Project Type: Produced
Client: Villa Turqan
Product Launch Location: Turkey
Packaging Contents: Olive oil
Packaging Substrate / Materials: Glass Bottle, Aluminum
In our graphic art, to develop the perception of naturality, in the background we used the visual of a tree's body in order to provide an elegant atmosphere. We aimed to emphasize the oil's texture during flowing. For the typography, we wanted to use a minimalist and stylish font with our selection of tiny and modern type. We contributed the style of our design with our little touches. As the final implementation, we used gilding color to raise the exclusiveness of our artistic work.
The exclusive atmosphere of our design is the main difference in our artistic work. Because generally for oil brands' ads; there is a perception which is very cliche that is emphasizing naturality and nature. With a minimalist approach, we created a design that includes naturality and exclusiveness.