Agency: La Fonda Gràfica
Designer: Oriol Piferrer
Project Type: Produced, Commercial Work
Client: Mas de la Caçadora
and Confraria de la Ratafia
Location: Girona, Catalonia (Spain)
Packaging Contents: Vinegar
Packaging Substrate / Materials: Glass bottle
Printing Process: Digital printing
Virat is a Ratafia’s herb vinegar limited edition. The world of wine and Ratafia liquor merges to offer a product that shares the same innovative spirit of Francisco Fondevila (Panxo), a popular character of the late nineteenth century in Santa Coloma de Farners. The wine comes from the Mas de la Caçadora vineyards, the herbs of the 1842 Ratafia recipe are provided by Tegust Infusions and the Confraria de la Ratafia oversees this unprecedented vinegar.
“Virat” have a double meaning in catalan language: "turn around" and "toning a photo”. Both concepts fits very well and are represented on that innovative vinegar.