Vodka Vedzma (Witch) redesigned
Location: Belarus / Russia
Project Type: Produced
Client: Aqua Evolution LLC
Product Launch Location: Global
Packaging Contents: Vodka
Packaging Substrate / Materials: Glass Bottle
ARMBRAND agency being cooperating with Aqua Evolution LLC has made an upgrade for VEDZMA (Witch) vodka line.
Bottle design and label printing technologies were changed primarily. The new bottle shape is more ergonomic and hand-friendly, and besides, the bottle became taller and more outstanding, still keeping a wide front surface for label.
The bottle is branded by TM embossing at the top, that emphasizes brand uniqueness and protects against a fake. In the down part there are embossed runes of secret magic spells (based on the traditional Belarusian folk ornament).
Innovative print technologies helped to create a special effect on the metal embossed illustration, resulting in color aberrations, that makes an image more magic, more noticeable and youth.
A gift package, unusually showing the illustration on the inside of the label, is outstanding on the shelf and works as an eye stopper.