Vol i Dol wines

Design: Atipus
Location: Spain
Project Type: Produced
Client: VOl i Dol
Product Launch Location: Europe
Packaging Contents: Wine
Packaging Substrate / Materials: Glass

Conceptualization, art direction and design for 'Vol i dol'.
This wine would be placed in a very competitive segment. The objective was to create an elegant yet ironic label.

'Vol i Dol' means to want but not being able to. Desire versus pain. This internal conflict, the indecision. We wanted to represent the symmetry of these opposing forces. 'Desire attracts, doubt holds us back'.

What's Unique?
'Vol i Dol' means to want but not being able to. Desire versus pain. This internal conflict, the indecision. We wanted to represent the symmetry of these opposing forces. 'Desire attracts, doubt holds us back'.